I am proud to show you (and tell you aaaalll about it!) the beautiful custom branding that I created for Katrin Vonderheid-Wunderlich from Rosinas Garten (IG: @rosinasgarten)! This project was truly a labour of love.
Working together with other people who are passionate about what they do is one of my favourite things in my work as a self-employed artist. And I am so happy and honoured that Katrin trusted me with this. Thanks so much, Katrin!
So let’s tell you all about this wonderful project!
Meaning behind Rosinas Garten
Rosinas Garten means Rosina’s Garden in German. Rosina was the name of Katrin’s late Grandmother.
Both of Katrin’s grandmothers were enthusiastic gardeners, who awakened and encouraged Katrin’s love of gardening.
Katrin’s Mission and the DNA of Rosinas Garten
As it is for me, with Zamavi Prints (IG: @zamaviprints), Rosinas Garten is a labour of love for Katrin.
With her creations, Katrin aims to bring a smile to the faces of those around her. And she achieves this with ease, playfulness, and a touch of pragmatism. Katrin also is a part of the so-called Slowflower initiative, who value, grow and work with organic, seasonal and sustainable flowers.
All of this needed to be shown both in the logo but also in the complete branding of Rosinas Garten.
Katrin’s logo therefore isn’t a traditional, minimalistic logo. But it represents Katrin’s personality, values and floral art. It was very important to the both of us to convey these three things with the logo, so we decided to go against the grain and show at a glance the versatility of Katrin’s work. And also show the intricacy of florals and their seasonality at the same time.
If you have seen Katrin’s beautiful flower arranging work on Instagram, you might have noticed that she doesn’t choose regular vases for her blossoms and twigs. But instead she uses gorgeous jugs, jars etc. to present her work. It therefore was clear early on that this was a signature element that makes Rosinas Garten unique.
For Katrin @rosinasgarten, slowflowers represent a return to the primal: in her work, Katrin wants to feel the earth, allow small miracles to grow, and create beauty with her hands and her mind. All of this is encompassed in Katrin’s logo.
The fluidity of seasons
There are quite a lot of flowers in the logo of Rosinas Garten. 9 in fact!
So much happens in the course of a gardening year, but very gently and gradually, with the transitions sometimes being fluid. Dividing it into “only“ four seasons is not always sufficient.
Following a book by Isabelle van Groeningen Katrin looks at the year as having 7 different seasons. I found this view very intriguing and also eye-opening!
Based on these 7 seasons, Katrin chose her favourite flowers. And we also added two more florals for good measure.
So Katrin chose:
Daffodil, peony, foxglove, dahlia, sedum, blackthorn, hellebore, anemone and cosmos.
We both don’t like even numbers in our work, so going with 9 flowers felt good.
Zainab impressed me with her expertise, structured approach, and warm personality, so I commissioned her not just for my logo, but for an entire branding package. Due to the great distance between our homes, we communicated only via email, WhatsApp, and video calls, which worked wonderfully. I felt perfectly advised and superbly supported throughout the entire collaboration. I would definitely hire Zainab again and would happily recommend her.“ - Katrin Vonderheid-Wunderlich
Mood board
An initial logo sketch
An initial (rough) logo sketch that I created for Katrin.
In the end we went for a different logo design and logo style.
The Brand Design
So, this was a close-up of the custom floral branding work for Rosinas Garten. It was truly a joy to create this custom branding for Katrin.
If you would like to see more about my custom branding process, read my blog article here.
I would love to create your unique floral branding or a bespoke commission just for you! Feel free to reach out and let me create something one-of-a-kind for you.
